With Xbox Live Marketplace, the Xbox Live users can download promotional or purchased content. It is a virtual market that offers game demos, game and movie trailers, gamertag images and Xbox Live Arcade games. With its hi-tech feature, Xbox 360 has captured a major portion of the market.
The Xbox 360 was the first of the "next-gen" videogame consoles to hit the market in the fall of 2005. By the time the and the hit stores--a full year later--the 360 had not only established itself as a top-tier game console, it was well on its way to becoming a full-service digital entertainment media hub for the living room, with built-in support for high-def TV and movie downloads as well as Vista-friendly media streaming. While Sony and Nintendo struggled with their respective launch issues--just as Microsoft had toiled 12 months earlier--the Xbox 360 has cruised to the No. 1 spot on the home console charts, with more than 10 million units sold worldwide.
Kinect is a "controller-free gaming and entertainment experience" for the Xbox 360. It was first announced on June 1, 2009 at the , under the codename, . The add-on enables users to control and interact with the Xbox 360 without a by using gestures, and presented objects and images. The Kinect accessory is compatible with all Xbox 360 models, connecting to new models via a custom connector, and to older ones via a USB and mains power adapter. During their CES 2010 keynote speech, Robbie Bach and Microsoft CEO went on to say that Kinect will be released during the holiday period (November–January) and it will work with every 360 console. Its name and release date of 2010-11-04 were officially announced on 2010-06-13, prior to Microsoft's press conference at .