Pictured above is the Phoenix 125, TVS’ new premium model which competes against such models as the Hero Glamour, Bajaj Discover, Honda Shine and the SS125.
For BMW, a potential partnership with TVS would vastly improve its standing in India. At the moment, BMW only has dealerships three dealerships, but a deal with TVS could provide access to more showrooms across the country. BMW could also work with some of TVS’ production facilities to assemble complete knockdown kits to take advantage of lower tariffs and thus, reduce prices.
Although Aiken agrees TVs are a source of entertainment and relaxation, she has a problem with big TVs when they become the focal point of a room. “It’s a bit of an eyesore when it takes over the whole room and it seems as though it is almost more important than socialising with friends.”