But it wasn’t until 1901 that King C. Gillette fundamentallytransformed shaving with the invention of the first safety razor, which wasgranted a patent on November 15th, 1904. With the advent of thesafety razor, a man did not need to send his straight edge razor to the barberfor sharpening. The idea of clamping a smaller version of a straight edge ontoa handle was genius – the blade was easier to control, which resulted in fewernicks and cuts, and was replaceable when it became dull.
Its South Boston Manufacturing Center, known also as theGillette World Shaving Headquarters, has been the technical center fordeveloping and manufacturing the newest wet shaving technology platforms, usingstate of the art proprietary technology since 1903. The Reading InnovationCenter in the UK has been a world class innovation powerhouse that createsground-breaking experiences that have delighted consumers since 1959.