Abu Garcia reels have the type of quality you can feel with every cast and performance that rivals any competitor. Their customers swear by their innovative, lightweight, and high-performance line of reels.
Abu Garcia Reels come from a company that has long been established as experts in small gear precision mechanics. Originally founded as a precision watch maker, their attention to detail made ABU watches prize possessions. Their company, AB Urfabriken opened their doors as a watch factory in 1921 in Svangsta, Sweden. AB Urfabriken built their reputation because generations of Swedish Craftsmen designed and built watches and then ABU reels to deliver superior performance the first time and every time - Abu Garcia "For Life™".